When preparing for a trade show, most organisers focus on displays, brochures, and giveaways. But one often-overlooked detail can significantly impact your brand’s perception: what should trade show staff wear?
In this guide, we’ll break down the essential dress code rules, outfit ideas, and practical tips to help you dress your staff for success—ensuring they look professional, approachable, and fully aligned with your brand.
Why Appearance Matters at Trade Shows
First impressions count. According to a Harvard study, people form an impression in just 7 seconds. Your staff’s appearance is part of your booth’s visual identity and helps reinforce your brand values, whether you’re aiming for professionalism, creativity, luxury, or fun.
Poorly dressed staff can:
- Diminish trust
- Undermine your professionalism
- Distract from your messaging
Meanwhile, well-dressed staff:
- Attract more footfall
- Make your brand look polished
- Are easier to approach
General Dress Code Guidelines for Trade Shows
✅ Match the Brand
Outfits should reflect your brand image and tone. For example:
- Tech brand? Smart-casual with branded polos
- Premium product? Business formal or tailored attire
- Creative company? Unique accessories or colours that stand out
✅ Prioritise Comfort
Staff will be on their feet for hours, so choose breathable fabrics and comfortable shoes. Tired staff are less engaging.
✅ Stay Consistent
Uniforms or coordinated outfits help your team look cohesive. Consistency makes it easier for attendees to identify who to speak to.
Outfit Ideas Based on Event Type
1. Corporate Trade Shows
- Branded blouses or shirts
- Tailored trousers or skirts
- Polished dress shoes or smart flats
2. Tech or Startup Events
- Branded t-shirts or polos
- Jeans or smart chinos
- Branded sneakers or clean trainers
3. Luxury or Premium Brands
- Full business attire or branded suits
- Pocket squares, ties, or subtle branding elements
- High-end footwear (but comfortable)
4. Outdoor or Experiential Events
- Layered clothing suitable for weather
- Branded jackets or hoodies
- Comfortable shoes or boots
For ideas on the type of staff required for different events, visit our Events Page.
Accessories and Branding Tips
- Name Badges: Helps personalise the interaction
- Lanyards: Branded lanyards with IDs add professionalism
- Branded Pins: An easy way to add subtle logos without a full uniform
- Props: If your event includes demonstrations or sampling, consider aprons, trays, or gloves
Hygiene and Grooming Standards
Beyond clothing, grooming and hygiene are essential:
- Clean, wrinkle-free clothes
- Well-groomed hair and nails
- Fresh breath and deodorant (especially for close interactions)
- Minimal cologne or perfume
What to Avoid
- Overly casual outfits (hoodies, ripped jeans)
- Controversial graphics or slogans
- Excessive jewellery or loud accessories
- Uncomfortable heels or slippery shoes
Avoiding dress code mishaps ensures your staff remain approachable and professional throughout the day.
Trade Show Uniform FAQs
Q: Should staff all wear the same outfit?
A: Uniformity helps reinforce your brand and makes staff easy to identify. It’s highly recommended.
Q: Can staff wear trainers?
A: Yes, as long as they’re clean and on-brand. Branded trainers can work well for casual or tech events.
Q: Do I need branded clothing?
A: Not always, but a small logo or company colour can be enough to tie your team together visually.
Real-World Example: Trade Show Staffing in Action
At a recent trade show in Manchester, one brand outfitted their staff in tailored black trousers, white shirts, and deep green scarves—their signature brand colour. The result? A polished, professional look that made their team stand out and improved booth traffic by 35% compared to their previous, non-uniformed appearance.
You can learn more about trade show performance and staffing from our Trade Shows Page.
Where to Source Trade Show Uniforms
- Thread Studio – Custom branded workwear
- Uniform Express – Formal and promotional uniforms
- Premier Workwear – Hospitality and event clothing
Final Thoughts
So, what should trade show staff wear? The answer lies in balancing professionalism, brand identity, and comfort. Dress your team to reflect your company’s values while ensuring they’re confident and comfortable.
Need help staffing your next event with polished professionals? Contact Events Family today and let us help you create a seamless, on-brand event experience.
Want to boost footfall and engagement at your stand? Pair your event team with our Leafletting service for maximum visibility.