When it comes to hiring Event Staff for Exhibitions, the quality of your staff can make or break your success. Well-trained, engaging, and professional staff are essential for attracting visitors, generating leads, and creating a lasting impression of your brand.
If you’re looking to hire event staff for an upcoming exhibition, here’s what you need to know to ensure you get the right people for the job.
1. Define Your Event Staffing Needs
Before you start searching for staff, be clear about what you need. Consider the following:
- How many staff members do you need?
- What roles need to be filled? (e.g., brand ambassadors, sales reps, lead generators, product demonstrators)
- What skills are required? (e.g., customer engagement, sales experience, technical knowledge)
- Do you need multilingual staff?
By outlining these details, you’ll ensure you’re hiring event staff that align with your exhibition goals.
2. Work with a Reputable Event Staffing Agency
Finding skilled staff on your own can be time-consuming. Working with a specialist event staffing agency ensures you get access to pre-vetted, experienced professionals who are trained to represent brands at trade shows.
A reliable agency will:
- Handle recruitment, interviews, and training
- Provide staff who are punctual, professional, and experienced
- Offer last-minute replacements if needed
When choosing an agency, check their reviews, ask about previous events they’ve staffed, and ensure they understand the specific needs of exhibitions and trade shows.
For experienced, professional event staff, Events Family provides specialized trade show staff to help brands make an impact.
3. Prioritize Experience and Personality
Your staff will be the face of your brand at the event, so choosing the right personalities is just as important as experience.
Look for candidates who:
- Have strong communication skills and are comfortable engaging with people
- Understand the importance of representing a brand professionally
- Can handle high-pressure environments and work proactively
While experience is valuable, someone with a great personality and enthusiasm can often be trained more easily than someone with experience but no energy or engagement.
4. Train Your Staff for Your Brand and Goals
Even if you hire experienced staff, proper training is essential to ensure they align with your company’s message and goals.
Key training points should include:
- Your brand values and messaging
- Product or service knowledge (so they can confidently answer questions)
- Lead capture process (if they are gathering customer information)
- How to handle FAQs and objections
Consider running a pre-event briefing or an online training session to make sure staff feel fully prepared.
For expert event staffing solutions, Events Family’s Trade Show Staff are trained to represent brands effectively and drive engagement.
5. Have a Clear Staffing Schedule and Expectations
To ensure smooth execution, set clear expectations for:
- Working hours and break schedules
- Dress code (branded uniforms, professional attire)
- Event objectives (number of leads, interactions, product demos)
A well-structured plan prevents confusion on the day and helps staff focus on delivering results.
6. Focus on Engagement, Not Just Presence
It’s not enough for staff to just be at your stand—they need to actively engage visitors, initiate conversations, and create a welcoming environment.
Encourage staff to:
- Approach attendees rather than waiting to be spoken to
- Use open body language and smile
- Ask engaging questions rather than giving generic sales pitches
- Offer product demonstrations or giveaways to spark interest
A study by EventMB found that booth engagement increases lead generation by up to 50%, making active and personable staff essential.
7. Follow Up on Performance and Feedback
Once the exhibition is over, take time to evaluate:
- How well did the staff meet your expectations?
- Did they generate leads or drive interest in your brand?
- What feedback did attendees provide?
Gathering this information will help refine your staffing approach for future events, ensuring even better results.
Final Thoughts
Hiring the right event staff can make a significant impact on your trade show success. Whether you’re looking for brand ambassadors, promotional staff, or lead generators, choosing skilled, engaging, and well-trained professionals will help drive engagement and maximize your event ROI.
For experienced and reliable event staff, contact Events Family today to discuss your exhibition staffing needs.